Privacy Policy

Information we may collect about or from you: We may collect, process and/or use the following data about you:

1. Information you give us. You may give us information about you by filling in forms on our Site and/or Facebook page, by participating in our competitions or promotions or by corresponding with us by phone, e-mail or otherwise. The information you give us may include your name, address, e-mail address and phone number.

2. Information we collect about you. Each time you visit the Site and/or our Facebook page we may automatically collect the following information: technical information, including the Internet protocol (IP) address used to connect your computer to the Internet, your login information, browser type and version, time zone setting, browser plug-in types and versions, operating system and platform;

3. Information about your visit, including the full Uniform Resource Locators (URL) clickstream to, through and from the Site or the Facebook page (including date and time); products you viewed or searched for; page response times, download errors, length of visits to certain pages, page interaction information (such as scrolling, clicks, and mouse-overs) and methods used to browse away from the page and any phone number used to call our customer service number.

4. Information we receive from other sources. We may receive information about you if you use any of the other websites we operate or the other services we provide. We also work closely with third parties (including, for example, business partners, sub-contractors in technical, payment and delivery services, advertising networks, analytics providers, search information providers, credit reference agencies) and we may receive information about you from them.

Any and all of the said informed may be used by us for the processing of your order, for contacting you and/or promoting our services to you and/or for any and all purposes permitted by law including to defend ourselves from any claim raised. We reserve the right to pass on such information to any employee, agent and/or third party commissioned for the execution of your order or any ancillary service. We also retain the right to withhold any information pertaining to such employee, agent and/or third party commissioned for the execution of your order or any ancillary service as privileged commercial information.

The Site uses cookies to distinguish you from other users of the Site. This helps us to provide you with a good experience when you browse the Site and also allows us to improve the Site.


1. ABOUT US 1.1 Introduction

This privacy and cookie notice (‘the Privacy Notice’) sets out the ways in which Good Earth Retail Limited, a company registered in Malta with Company Registration No. C74049 (hereafter the ‘Company’) may use your personal data, particularly through your use of the site [URL] (the ‘Site’).

1.2 Our Contact Details

You can contact us:

• (a) by post, using the postal address below: 165 tower road sliema

• (b) using the Site Contact Form; on • (c) by email, on [email]

2. ABOUT YOUR DATA 2.1 Data We Process

The personal data we collect/process in Your regard may be any of the following:



Tracking Data

Data about Your use of the Site

IP address, geographical location, browser type and version, operating system, referral source, length of visit, page views, Site navigation paths, and information about the timing, frequency and pattern of Your use.

For functionality, for security purposes, to analyse the use of the Site and to personalise and optimize content available to You on the Site.

Legitimate interest

Communications Data

Data provided to us when You complete a ‘Contact Us’ Form or when You use the ‘chat’ function provided Our Site.

Name and surname, email address, IP address, and other information You may enter into the form.

To reply to Your queries about the products and services available through the Site.

Legitimate interest

Registration Data

Data provided to us when you register an account with Us.

name & surname, email address,
IP address, postal address,

phone number, username and password, products purchased.

To provide You with an account which will enable You to make purchases on the Site.

Legitimate interest

Guest purchase data

Name & surname, email address,
IP address, postal address,

phone number, username and password, lens prescription, brand preference.

To provide You with products You have purchased.

Contractual performance

Financial Data

Payment details provided when you purchase products from the Site. Financial data is processed through our chosen payment gateway.

To provide You with products You have purchased.

Contractual performance

Account History

All Data relating to Your purchasing activity and patterns.

Purchase history, returns.

To process Your purchase transactions for products and services, and to ensure any transaction issues can be dealt with.

For accounting and taxation purposes.

Contractual performance

Subscription Data

Information that You provide to us for the purpose of subscribing to our newsletter.

Name and surname, email address, IP address

To send You information about our products, services, offers, discounts and news.

NOTE that you have the right to withdraw Your consent, at any time by clicking on the ‘unsubscribe’ link found in any marketing communications. You may also send an email to m


2.2 Cookies & Other Tracking Mechanisms

A cookie is a small file of letters and numbers that are stored on your browser or the hard drive of your computer and contain information that is transferred to your computer’s hard drive. We use cookies on the Site to improve it functionality, and to allow Us to better the site. When You continue to browse the Site, You are agreeing to our use of cookies.

Please note that You can block cookies at any time by activating the setting on Your browser that allows You to refuse the setting of all or some cookies. Keep in mind, however, that blocking all cookies, or even some of them, will have a negative impact on the usability and possibly the rendering of many Sites, including ours. If You block cookies You will not be able to use all the features on the Site and might not be able to view it correctly or in the way it was originally intended to be displayed. To find out more about cookies, including how to see what cookies have been set and how to manage and delete them visit:

We use cookies as follows:

Google Analytics

We use this cookie to be able to optimize our Site designs, gain insight on popular features, identify usage trends, track the delivery of our promotional content and, more generally, to know our market better.

Google Privacy Policy:

Facebook Pixel

We use this cookie to be able to Facebook Privacy Policy:

Google Tag Manager

We use this cookie to be able to [enter details]. Google Privacy Policy:

Google Ads

We use this cookie to be able to [enter details]. Google Privacy Policy:


We use this cookie to be able to . Mailchimp Privacy Policy:

• 2.3 Retention of Data

We retain Your personal data no longer than strictly necessary i) to realize the purpose for which your personal data was originally collected ii) as required by a specific law to which we may be subject and iii) to manage any legal claims in relation to which such data may be required in evidence. Transactional records

may be kept for up to 10 years from the performance of a contract for accounting and VAT record purposes. Data offered when a friend is referred is only kept until first communication to the ‘friend’ is sent, after which we will delete the data, unless the ‘friend’ subscribes to our newsletter or marketing communications. Should You need to know the complete list of the retention periods we adhere to with respect to the

indicated categories of personal data, please contact us on [],

  • 2.4 Who has Access to Your DataGood Earth Retail Limited is a Malta-domiciled organisation whose primary offices are in Malta. The Site [] is hosted in Malta. The majority of the service providers who are able to access the Site or any of the personal information collected from or relating thereto are located within the EEA, and where personal data may be shared, we have data processing agreements in place with these parties. These include customer relationship management, online review service provider, email service provider, web developers, affiliates, payment gateway, SEO agents, product suppliers, delivery and logistics, providers of professional advice (accounting and legal). Personal data that we hold is at all times on a strict ‘need toknow’ basis.
    If we need to send data outside the EEA, we will ensure that we have appropriate legal and security

    relationships with these parties and have taken steps to ensure that they are complying with the General Data Protection Regulation, including, as necessary, execution of contracts based on the European Union’s

    Standard Contractual Clauses for cross-border data transfers.

  • 2.5 Automated Decision-MakingOther than ‘profiling’ activities carried out in order to display advertisements that will be relevant to You as explained in Paragraph 2.2 above, we do not engage in any automated decision-making.
  • 2.6 Personal Data relating to ChildrenThe Site should only accessible by individuals over the age of 16. It is a parent’s or legal guardian’s responsibility to ensure that persons under 16 do not complete any registration forms or make any purchases on/through Our Site. If We have reason to believe that We hold Personal Data of a person underthat age, We will delete it immediately.


    At any point in time during Our processing of Your data, You have the following rights. All requests in this regard may be made by sending an email to [], We will also forward Your request to the relevant 3rd Parties mentioned above as required.

  • Right of access – You can request a copy of the information that We hold about You.
  • Right of rectification – You can ask Us to correct data that We hold about You if it’s inaccurateor incomplete.
  • Right to be forgotten – in some situations, You may ask Us to delete certain data We hold about You and We will always comply to the extent allowed or required by any applicable law.
  • Right to restriction of processing – in some situations, You may ask Us to restrict the processing of Your data.
  • Right of portability – You may ask Us to transfer certain data We hold about You to another organization.
  • Right to object – You have the right to object to certain types of processing such as direct marketing.
  • Right to object to automated processing, including profiling – You also have the right to object to the legal effects of automated processing or profiling.
  • Right to complain about how your Personal Data is being processed by Us (or third parties), or about how Your complaint has been handled, – You can lodge a complaint directly with the Office of the Information and Data Protection Commissioner ( and with Us [].
  • RIGHT TO WIRHDRAW – you have the right to withdraw Your consent, where given, at any time. This applies in particular to receiving marketing communications, where You are able to opt-out of receiving further notifications by clicking on the ‘unsubscribe’ link found in all such communications. You may also send an email to []. ________________________________________________________________________________The version of this Privacy & Cookie Notice is currently Version 1.1 and was last updated on 28th March 2022. It is valid and applies to You until a new version is uploaded on the Site and is accepted by You.